Meet the Founder
Marketing Experience With a More Personal Purpose.
Hi, I’m Ebisa Godana.
I created Cultivate to give local businesses the strategy, care, and personal attention they deserve — because behind every business is a person, a family, and a future worth investing in.
Ebisa Godana Founder, Cultivate Marketing & Consulting
Meet Ebisa
Hi, I’m Ebisa.
For more than seven years, I’ve worked across nearly every corner of marketing and the technology behind it — strategy and consulting, Google Ads and Local Services Ads, social media advertising and management, content writing, SEO and AI-search visibility, websites and landing pages, CRM systems and GoHighLevel, marketing automation, technical support, vendor evaluation, and even podcast, video, and audio production.
That range taught me something I couldn’t un-learn: the businesses that grow best aren’t the ones buying the most services. They’re the ones with a partner who understands how every piece fits together, and who’s willing to recommend only what genuinely helps.
I started Cultivate to be that partner — and to give business owners the kind of personalized support I always believed they deserved.
Years in marketing & technology
Consistent partner, start to finish
One-size-fits-all packages
The Reason Behind Cultivate
Why I Started Cultivate
“Business owners deserve a partner, not an account number.”
Behind every local business is a person whose income, family, employees, and peace of mind are tied to how well that business is doing. Marketing isn’t an abstract expense to them — it’s what keeps the lights on, makes payroll possible, and lets them keep serving the people who depend on them.
Working inside larger companies, I saw how easily that reality could get lost. Clients sometimes became account numbers. Relationships changed hands every few months. Services were standardized to fit a system, whether or not they truly fit the business. People who deserved real communication and attention didn’t always receive it.
I couldn’t stop thinking about the business owners I’ve known throughout my life — what their businesses mean to them, and everything riding on their success. I created Cultivate to offer the level of care, honesty, and strategic support they deserve: a partner who recommends what genuinely helps, not what fits a predetermined package.
A Broad, Practical Background
Experience That Connects the Bigger Picture
Seven-plus years across strategy, advertising, content, and technology have shown me how these pieces work together — not in isolation.
Strategy & Consulting
Marketing consulting and strategy, plus vendor evaluation and coordination for businesses juggling multiple providers.
Advertising & Lead Generation
Google Ads, Local Services Ads, and social media advertising built to reach the right audience and reduce wasted spend.
Content & Visibility
Social media management, content writing, SEO and AI-search optimization, and podcast, video, and audio production.
Technology & Automation
Websites and landing pages, CRM systems, GoHighLevel, marketing automation, and hands-on technical support.
This range isn’t a menu of services — it’s the context I bring to every conversation about your business.
A Different Kind of Partner
Built to Be Personal
There’s no one-size-fits-all marketing solution. Every business has different goals, challenges, customers, resources, and opportunities — so every Cultivate partnership starts with understanding your business, not a predetermined package.
From there, I build a personalized path forward and stay directly involved as your business grows. Cultivate operates as an extension of your business, not a vendor you have to manage.
We Start With Your Business
Recommendations begin with understanding your goals, not a template.
Tailored, Not Templated
Services are shaped around your priorities, not packaged in advance.
An Extension of Your Business
I remain directly involved — the same person, start to finish.
What Guides the Work
Core Values
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01
Personal Care
Every client deserves to feel known, supported, and valued — not processed through a system.
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02
Integrity
Recommendations should be honest, clear, and based on what genuinely serves the client.
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03
Partnership
The best work grows from communication, trust, consistency, and shared goals.
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04
Stewardship
A client’s time, budget, business, and trust should be handled responsibly.
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05
Purposeful Growth
Growth should be intentional, sustainable, and connected to what matters most to the business owner.
A Deliberate Limit
Your Business Deserves My Full Attention.
I created Cultivate to provide the kind of thoughtful, responsive partnership that becomes difficult when an agency takes on more accounts than it can truly serve. That’s why I intentionally limit the number of clients I work with.
I’ll only expand that capacity when I can do so without compromising the attention and quality every client deserves.
Grounded in Faith
Grounded in Faith. Driven to Serve.
I came to the United States from Ethiopia as a young boy. Looking back at that journey, and everywhere it’s led since, I believe it’s all been by God’s grace.
“I believe the gifts God gives us are meant to be used in service of others.”
Faith is foundational to who I am. Technology, marketing, problem-solving, and helping people make sense of complicated systems are among the gifts I believe I’ve been given. Cultivate is one way I get to use those gifts — to serve business owners, strengthen the companies they’ve built, and make a meaningful difference in the lives connected to them.
Life Outside Cultivate
The People Behind My Purpose
Outside of Cultivate, my family is my world — my wife, our two sons, another baby on the way, our Boxer-Dalmatian mix, our Belgian Malinois, and a very opinionated orange tabby cat.
We love traveling, hiking, spending time outdoors, and simply enjoying each other’s company. Family is a big part of why I understand what’s at stake when a small business succeeds — the people behind it are always my starting point.
Thank you for getting to know me.
Thank you for taking the time to learn more about me and why I created Cultivate. I would be honored to learn about your business, understand where you want to go, and explore whether I can help you get there.
— Ebisa
Let’s Talk About What You’re Building.
Schedule a complimentary consultation to tell me about your business, your current marketing, and the kind of support you need. At the very least, I’ll offer the most helpful guidance I can.