Marketing Support, Built Differently
Your Business Doesn’t Need Another Generic Marketing Package.
It needs the right level of support.
Every business has different goals, challenges, resources, and opportunities. That’s why Cultivate doesn’t begin with a list of packages. We begin by understanding your business.
From one focused need to ongoing, full-scale marketing support, your plan is built around what will actually help you move forward.
Not a Package
Your Business Wasn’t Built From a Template.
Traditional agency packages often require businesses to choose between predetermined combinations of services. The problem is that you may end up paying for work you don’t need while the areas that require the most attention remain unsupported.
Your market, team, goals, existing vendors, technology, and budget are unique. A useful marketing plan has to begin with those realities, not with a package created before anyone understood your business.
The Traditional Approach
- Select a predetermined package
- Receive the included services
- Adjust the business to fit the package
- Manage anything that falls outside of it
The Cultivate Approach
- Begin with a conversation
- Review the full picture
- Identify the most valuable support
- Build the engagement around the business
- Adapt the plan as needs evolve
You Choose the Level of Involvement
Focused Support or a True Extension of Your Team
Cultivate’s involvement exists along a flexible continuum, not a set of predetermined packages.
One Focused Need
A business may need Cultivate to manage one specific priority, such as Google Ads, social media advertising, content, CRM support, or another clearly defined area.
Connected Marketing Support
A business may need support across several related areas, with Cultivate helping coordinate strategy, execution, platforms, vendors, and reporting.
An Embedded Marketing Partner
Cultivate can operate as an extension of the business, helping oversee marketing from the top down, without the overhead associated with hiring a full-time internal marketing manager.
These are examples of the kind of involvement Cultivate can provide, not packages, tiers, or fixed offerings, and none of them include a set price. Your actual scope is determined together, during your consultation.
A Deeper Level of Involvement
Marketing Experience Inside Your Business, Without Another Full-Time Hire
For businesses that need more comprehensive support, Cultivate can function as an extension of your team. Instead of coordinating multiple vendors, platforms, campaigns, and content on your own, you gain one experienced marketing partner who understands the bigger picture.
This may include planning priorities, managing campaigns, coordinating vendors, improving systems, creating content, reviewing performance, and helping determine what should happen next.
You receive experienced, ongoing marketing involvement, at a fraction of the overhead commonly associated with a full-time internal hire, without the salary, benefits, recruiting, and training that come with it.
One Experienced Partner
Coordinated oversight across strategy, execution, and reporting, not a rotating cast of vendors.
Reduced Coordination Burden
Cultivate helps manage platforms, vendors, and priorities so you’re not doing it all yourself.
Involvement That Grows With You
As your business changes, your scope of support can evolve right along with it.
Breadth of Experience
The Right Capabilities, Brought Together Around Your Goals
Cultivate’s experience spans strategy, advertising, content, and systems, organized as a connected ecosystem rather than a menu.
Strategy & Direction
- Marketing consultation
- Current-marketing review
- Goal and priority planning
- Vendor evaluation
- Vendor coordination
- Budget and overhead review
Advertising & Lead Generation
- Google Ads
- Local Services Ads
- Facebook and Instagram advertising
- Campaign optimization
- Landing-page strategy
- Lead and conversion tracking
Content & Visibility
- Social media planning and posting
- Content writing and blogs
- Email newsletters and campaigns
- Local SEO and online listings
- SEO and AI-search optimization
- Podcast, video, and audio support
Systems & Follow-Up
- CRM strategy
- GoHighLevel support
- Marketing automation
- Lead follow-up systems
- Reporting and process improvement
Your plan may include one of these areas, several of them, or a different combination based on what your business needs.
From Conversation to Custom Plan
How We Build the Right Partnership
Start With a Consultation
We discuss your business, goals, challenges, current marketing, vendors, platforms, and the areas where you need the most support.
Review the Bigger Picture
We look at what is working, what is not, where efforts may overlap, and where better coordination or execution could create meaningful improvement.
Define the Right Level of Support
Together, we determine which responsibilities Cultivate should handle and how involved I should be in your ongoing marketing.
Build, Review, and Adapt
Your customized plan is put into action, reviewed over time, and adjusted as your business, priorities, and opportunities evolve.
An Illustration, Not a Case Study
What Could a Customized Plan Look Like?
The following are hypothetical examples meant to illustrate how a customized plan might look. They are not real client case studies, and they do not reflect actual results, businesses, or performance figures.
A Focused Scope
One practice already has a strong website and internal content support but needs help managing Google Ads, improving lead follow-up, and coordinating a few outside vendors. In this scenario, Cultivate’s scope centers on advertising management, lead follow-up systems, and vendor coordination.
A Broader Scope
Another business has limited internal marketing support and needs a partner who can oversee the bigger picture. In this scenario, Cultivate’s scope expands to include strategy, advertising, content, CRM, and ongoing vendor coordination, functioning as an extension of the team.
Both clients receive a different scope, because both businesses have different needs.
Focused Support
A Limited Client Roster, By Design.
Customized support only works when there is enough time and attention to understand each business. That’s why Cultivate intentionally works with a limited number of clients.
I’ll only expand that capacity when I can do so without compromising the responsiveness, involvement, and quality every client deserves.
Good to Know
Frequently Asked Questions
Why don’t you offer standard packages?
Because every business has different goals, resources, existing systems, and marketing needs. A custom scope helps ensure you receive the support that is relevant to your business without paying for unnecessary services.
Can I hire Cultivate for only one service?
Yes. If you need help with one focused area, such as advertising, we can build the engagement around that priority.
Can Cultivate manage most of our marketing?
Yes. Depending on your needs and available capacity, Cultivate can serve as an extension of your team and provide broader, ongoing marketing support.
How is pricing determined?
Pricing is based on the scope of work, level of involvement, complexity, and ongoing support your business requires. After the consultation, you’ll receive a clear, customized recommendation.
Will my plan change over time?
It can. As your business, goals, and opportunities evolve, we can review the engagement and adjust the plan when appropriate.
What happens during the consultation?
We discuss your business, current marketing, goals, challenges, vendors, and priorities. The purpose is to understand what you need and determine whether Cultivate is the right partner to help.
Let’s Find the Right Fit
Let’s Build the Support Your Business Actually Needs.
Schedule a complimentary consultation to discuss where your business is today, what is getting in the way, and what level of marketing support would make the greatest difference.
No predetermined package. No obligation. Just an honest conversation about your business and the clearest path forward.